While most large organisations will generally have a crisis management plan in place, smaller companies might often tend to ignore crisis management planning. It’s often only after a crisis that you will realise the value of a crisis management plan. During the crisis you’ll be too concerned with firefighting the problems and issues. Generating a […]
When I am asked about measuring small business performance, my first inclination is to quote Lewis Carroll. In Alice’s Adventures in Wonderland,Alice comes to a fork in the road and asks: “Would you tell me, please, which way I ought to go from here?” “That depends a good deal on where you want to get […]
CRM, database management, loyalty programmes are the marketing terms you will have heard mentioned around the whole area of ‘Loyalty’. Managing customer loyalty usually falls to the marketing person or department in a business, but it should be the responsiblity of everyone in the organisation. When you boil it down a loyalty programme is simply […]
Market research is a very important step for all startups as amongst other things, it helps you understand whether your offering is likely to generate demand. Once you have a clear sense of who your customers are the following represent some additional things to think about: Where these customers are? How many of them there […]
Welcome to WordPress. This is your first post. Edit or delete it, then start writing!