Does your business have a crisis management plan?

While most large organisations will generally have a crisis management plan in place, smaller companies might often tend to ignore crisis management planning. It’s often only after a crisis that you will realise the value of a crisis management plan. During the crisis you’ll be too concerned with firefighting the problems and issues. Generating a […]

How to build (and manage) a loyal customer base

CRM, database management, loyalty programmes are the marketing terms you will have heard mentioned around the whole area of ‘Loyalty’. Managing customer loyalty usually falls to the marketing person or department in a business, but it should be the responsiblity of everyone in the organisation. When you boil it down a loyalty programme is simply […]